Managing your company’s Twitter account can be tricky. You have a lot of brilliant things to say in under 140 characters but the problem is getting more eyes on your tweets. What’s worse is that there are other companies competing with you to grab that attention.

Companies have increasing opportunities to tap into a virtual, on-demand workforce that’s proving to be a third-generation sourcing ecosystem for key talent. The human cloud offers a competitive advantage for startups and SMBs to compete with large enterprises by leveraging specialized skills and expertise that are outsourced globally.

Microsoft Word has been around for over 20 years, and for better or worse it has become increasingly complex. What started as a simple text editor has evolved into a multifaceted piece of writing, design and collaboration software. No matter how much time you spend with it, there are always new tricks to learn that let Word streamline your document creation.

There are many marketing techniques SMBs use to gain clients. Free information products, brochures, and press releases are just a few among many. But how do you know what’s most effective? It all comes down to looking at data and seeing for yourself what’s worked before.

Why do hackers attack? Is it for money, notoriety, or political reasons? Many business owners never ask these questions, and instead only think about the means of how a cyber attack takes place. But knowing the motive behind a hacker’s attack can help you understand whether or not you’re a target and what data you need to protect.

Most people are still impressed when they see a LinkedIn profile with 500+ connections. It gives that person authority in their industry and shows they’re a valuable member of the business world. In other words, 500+ connections can help sell you and your business.

No matter how much technology advances, human error has always been a fact of life. Nowhere is this more pertinent than when it comes to email security as many of today’s breaches start in an employee’s inbox. But now Microsoft is looking to change this.

A potential customer’s first impression of your company is established when they visit your website. Many small business owners know this, and that’s why it’s important to keep up-to-date with web trends. Nowadays, responsive web design has become a popular trend for companies.

Most business owners are quick to think that utilizing mobile devices automatically leads to more productivity. Unfortunately, this is not always true. A poor mobile device policy can actually lead to burnout and see your employees become overwhelmed by technology.