5 security measures made easy

Let’s face it, keeping yourself free from online threats can be a pain: using different passwords for every site, changing them every three months, using advanced encryption, the list goes on and on. You either end up paranoid of being online or give up altogether.

So what’s new in SEO and social media?

When it comes to technology news, breakthroughs, innovations, and what-to-do’s, we’ve always got our eyes peeled for the latest and greatest. Paying close attention to what’s trending is critical not only to our success, but to that of our clients as well, which is why we’re taking a look at 5 popular SEO and Social Media tactics happening now.

Hybrid clouds give flexibility to SMBs

Most people will tell you that clouds can be only be found in the sky. But in the IT world, clouds are more grounded: the latest of which are a combination of private clouds and public clouds, appropriately dubbed “hybrid clouds.” This innovation allows SMBs to have the best of both cloud worlds while minimizing IT expenses, optimizing scalability, and improving security.

Why your company needs to be on Instagram

It's astounding how celebrities manage to amass millions of followers and gain thousands of likes for posting a photo of their shadow. Companies of all sizes would go crazy for that kind of exposure, but rarely do their wishes get granted. But not all hope is lost, start small and take baby steps with the help of Instagram’s recently-announced tools that help make the process of establishing your company’s presence an easier one:
Business profile pages
Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past.

Ecommerce: Squarespace adds new analytics

Even if your business doesn’t see internet-based commerce as a top priority, it’s hard to ignore it as a sizable revenue opportunity regardless of your target market. Content management service (CMS) Squarespace knows exactly how you feel. Long kept as a secondary goal, the popular service will finally make moves to better cater to ecommerce subscribers looking to get more information and ROI out of the platform.

Tools for online reputation marketing

Like the Loch Ness Monster, reputation marketing has long been considered a figure that is shrouded in mystery. Shai Aharony from Redboot Online sums it up as "tools that allow you to analyze, track, monitor and engage online activity, giving you the power to directly respond to customer complaints and turn potentially damaging feedback into a positive experience.

Game Over: NBA team losses valuable data

Good cyber security, much like the best NBA defenses, must be strong and able to stop threats from every which way. For the Milwaukee Bucks, their on-court and cyber security defense could both use a little practice. Yahoo! Sports reported that the Milwaukee Bucks sent out the names, addresses, Social Security numbers, compensation information and dates of birth of players as part of a spoofed email attack.

Is your nonprofit struggling with IT challenges? Discover how an MSP can empower your organization.Download our FREE eBook today!