Failure to understand your customers’ needs and wants could result in ill-informed marketing strategies. And when your company can’t satisfy their demands, they’ll likely turn to your competitors instead. To prevent this, deploying a customer relationship management (CRM) system can make a world of difference.

Many IT professionals believe small- or medium-sized business (SMB) owners should leverage the benefits of application virtualization. Some SMB owners, however, are confused with what it can do for them. Here’s a brief guide on what you need to know.

SMBs are steadily transitioning from traditional phone services to VoIP solutions for team collaboration. Since VoIP threats don’t make headlines as often as cyberthreats like ransomware and phishing, not everyone knows how to combat them. Here are five tips to secure your company’s internet-based communication devices and services.

With major improvements like Calendar.help, Outlook, and Surface Pen, you would think that Office 365 has already reached its full potential. With the Office Insider feature, you’re bound to be proven wrong as you’ll have access to new features that make Office 365 better with each update.

Why do hackers attack? Is it for money, notoriety, or political reasons? As a business owner, you should always try and find out the motive behind an attack to help you determine whether or not you’re a target and what data you need to protect. Let’s take a closer look at four different types of hackers and their motives.

A dissatisfied customer sounding off on a consumer complaint site about how unhappy they are can have serious ramifications to your company’s online reputation. It's possible for these negative reviews to end up on the first page of your search results.

Every marketing channel has best practices. For websites, it comes down to being user-friendly. Without this, even a terrific-looking website may discourage visitors from signing up for a free e-book or consultation. Be sure your website follows these 5 rules that make it easier to attract visitors and convert them.

With advancements in cloud computing, disaster recovery (DR) has become more efficient and affordable than ever. But many business owners still cling to DR myths that can safely be ignored. If you’re uncertain as to how DR has changed and are ready for an update, here are some myths that you ought to ignore.

Diverting funds away from primary business functions to deploy and maintain IT infrastructure used to be hard for SMBs. However, with hyperconvergence making IT more affordable, it's now unavoidable. Here's what you need to know.
What is a hyperconverged infrastructure?
In a traditional IT environment, hardware for networks, servers, and storage had to be purchased separately and set up to work together as one cohesive system.