Stop Marketing to Millennials or Gen-Z and Start Marketing to Tribes

Still marketing based on traditional demographic information? “We live in a post-demographic world,” writes Kian Bakhtiari, “where patterns of behavior can no longer be predicted by age alone.” Instead, Bakhtiari, who writes about marketing with a Gen-Z and Millennial lens, says marketers need to understand tribes, which are created and fueled by a shared mindset. People’s attitudes, behaviors, and needs are the new demographics. You’ll have a deeper understanding by reading the complete article: “Stop Marketing to Millennials or Gen-Z and Start Marketing to Tribes.”

How AI will change the way we work in 2020

By implementing AI in business applications, organizations can expect to appreciate increased efficiency as AI enables new, more-intuitive features that can provide seamless interaction between apps and their users. Read this article to discover the three innovative features powered by #AI and #MachineLearning that you can expect to see in business applications in the next decade.

Cloud migration essentials

The benefits of the cloud are universal: reductions in operating costs, faster modernization capabilities, and increased security. Cloud migration requires careful planning and strategy, though. Read this eBook to learn how to maximize the effectiveness of your cloud migration initiatives and obtain valuable insights into how to guarantee post-migration success by using Microsoft #Azure.

Streamline your eCommerce business with a cloud-based OMS

If you’re looking for ways to optimize your eCommerce business’s operations, you should definitely consider deploying a cloud-based order management system (OMS). This article will help you learn more about the business benefits of an OMS.

First off, we need to clarify that an inventory management system is not the same as an order management system.

These 5 types of hackers are a threat to SMBs

Malicious hackers are motivated by different things. Some do it for fun, some want money, and others just want to end your business. Getting to know how they behave and what drives them informs how you must defend your organization against them.
Script kiddies
In terms of skill, script kiddies (or skids, for short) are at the bottom of the hacker totem pole.

Selling successful process

Mass correspondence and cold calling no longer cut it in a world where success is all about quality over quantity. With this infographic from @Microsoft, learn about 3 key themes to each part of a successful sales process:

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